Retouching
Enhancing and refining imagery through compositing, color correction, and localized adjustments to achieve polished, professional results.
Retouching - Compositing
The marketing work we do frequently varies based on our target audience and channels. For this specific project we were tasked with showing a Tap to Pay moment between two iPhones within a beauty space. The challenge we ran into was our limited selection of images to choose from and the final crop size.
We found an image that met the criteria technically, but when cropped to the final required size, all the context of the beauty location was lost along with the iPhones.
The goal was to see how we could compile other images together to make sure we hit all our criteria:Tap to Pay with iPhones, visible screens, MCC context.
We found an image that met the criteria technically but when cropped to the final required size, all the context of the beauty location is lost and was not iphones, so the goal was to see how we could compile other images together to make sure we hit all our criteria:
1. Tap to Pay - Iphones
2. Screen Facing
3. Recognizable Merchant Category Code ( MCC aka the business type )
I began by finding a base image with a clearly identifiable "beauty" setting, and then a tap to pay moment that could fit in the base image.
Using a combination of traditional lasso removal, subject selection, Generative Ai, spot healing and brushing I was able to remove the foreground and rebuild part of the background.
Once I overlayed the two images, I then adjusted the composition, sizing and cropping to make visual sense, I then used Photoshops experimental tool Harmonize alongside traditional colour correction techniques to help colour match the images to match the background
During the review process with creative, we decided that we wanted to add elements back in to the background, tighten the crop further, add some flare, and tweak some colours which due to the non destructive method of edits I use were very simple to action on.
